Wednesday, 30 January 2008

7 Search Engine Strategies That Work

As the Internet becomes even more pervasive, the importance of search engine optimization continues to grow. You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings. You may think that top ranking sites have to spend lots of money to get there. The truth is that sites who come out on top, follow some basic search engine optimization guidelines. These guidelines are easy to follow and often cost little or nothing to put into practice.

1. Manually register your site with DMOZ, also known as the Open Directory Project. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

2. Manually submit your site to Google. If you'd like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords. However, this may take some time. For faster inclusion, visit Google and submit your site manually.

3. Purchase a listing with Yahoo! Directory Submit. Yahoo! like Google provides many search products. However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.

4. Make sure you are using keywords with a high KEI. This measure takes into consideration both the popularity and competitiveness of your keywords. By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

5. Engage in a link building campaign. The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important. A great way to do this is through article submission or affiliate programs.

6. Make your site easily to crawl. Search engine do not like dynamic pages. Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website. Make sure to use HTML coding and avoid dynamically created pages.

7. Be patient. Once you follow these suggestions, allow search engines time to re-index your site. In the Internet age, we're looking for instant results. However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions we've discussed in this article, your search engine optimization efforts can generate positive returns. As the world of search engines continue to evolve, it's important to learn about the latest techniques and requirements for improving search engine results. Continue to focus on SEO Services. If you do, you'll find yourself at the top of the rankings!

Thursday, 24 January 2008

SEO , SMO & SMM ... what's the difference???

SEO , SMO & SMM ... what's the difference?

SEO - Making your page "optimal" for visibility in various search engines. Nothing social about that unless you're using something like Mahalo.

Social Media Optimization - the phrase Social Media Optimization was first invented by Rohit Bhargava.It means Making your web pages and your site content easy to bookmark, share, recommend to friends, to comment on or even to syndicate on Facebook, other blogs etc. Things like adding chicklets for Digg and Delicious, email this link options, post to Facebook, embed video links, add to social shopping sites (for ecommerce)...

Social Media Marketing - this is the off-page stuff. This gets into link building a bit, if you're using social networks to build links. For example, you make a certain type of handmade Stone (Granite , Marble ETC....). You can join the social shopping engine Etsy which focuses on hand-made and Kitchen COuntertops, submit your products to the social shopping site FiveLimes that loves the green friendly business, and write an article about how your product saves the planet and post it on Green friendly sites like Care that allow you to post your own blog entries. Include keyword optimized contexual link within the article, and you're SMM'ming and SEO'ing.

I agree that these are e tenants to social marketing (SEO, SMO and SMM) and that one is focused on your site and one is focused in neighborhoods away from your site.I also see SMO as not only onsite but also in optimizing results that are offset with SMM efforts. The two components are essential in any great SMM campaign.

Monday, 14 January 2008

SE status by MSN or Live.com


I just check my search engine status. At one time, my site and all its pages were indexed by MSN Live. Now, my traffic blazer shows 0 pages indexed, when before it showed 20 -30 or so. When I search Live for my site, it doesn't show up in the search results. If I search Images, the images come up and you can click them to my site. Why would they no longer have my pages indexed?

well, Live.com seems to be the most unstable SE (imo) coz the fluctuation on rankings is very unpredictable.But they takes time seem to re-index their database and update their listing more frequently.

Friday, 4 January 2008

Think on Pagerank and page Title

Pagerank and page title are the two things you REALLY need to pay attention to. If a website with a low PR is ahead of a website with a higher PR it means their page title was more relevant. If you search in Google for "latest Seo Tips" my blog comes up #4 & #5. You can see that other websites came after me that had a higher PR. I actually have a PR of 3 yet I'm in front of them. This was partially because of my page title and keywords. If they did exactly what I did and had their PR they would be in front of me. Not to metion I also have the word "Seo Tips" in my domain. But if you search for the word "Seo Tips" in Google you'll only see websites with high PR. That's because that's a single word and lots of people are going for it in their titles and content. On "quality" keywords only the high PR sites will come up first. You can also search for the term "Seo". Don't you notice that all the websites on the first page seem to have about the same PR? As the list goes down their PR gets lower.

If I'm correct, your pagerank is based on the number of inbound links compared to websites that are in the same category as yours. So if my website was in a category that less people are competing for it would be easier to build up my pagerank. All because you have a high pagerank doesn't mean you can get a top spot for ANY keywords. Or does it?

It's based on the number of inbound links, their relevance to your site, and the PR of the inbound links you receive. There are probably other specs to the algorithm, but those are the ones most often talked about.

High page rank doesn't necessarily help you place high in the SERPs and low page rank doesn't mean you'll have poor placement. Placement in the SERPs also depends on what keywords you target for your niche and your on-page optimization.

If two websites are competing for the exact same keywords the website with the higher PR will appear before the other. The only time they have an advantage is when somebody types in a longer phrase. If the website with the lower PR has that phrase in their page title and throughout their website, they can beat the site with the higher PR if it doesn't have that phrase on their site.

Thursday, 27 December 2007

Tips for Online Marketing

One way of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, here are some tips one needs to know to get started.

1. The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. The next is to do the proper research. If the
business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.

Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member.

3. A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn't? What makes it unique which is not only about the product on hand but the service that this can give as well?

4. Just like having a normal business, one must acquire the right
equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

5. It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things.


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Thursday, 20 December 2007

Related Links


  1. The Electronic Zoo -If you have problems accessing ejournal resources please contact the ejournals administrator All journals provide full-text,Get up-to-date information on the hottest gadgets and gear, with detailed reviews and product comparisons on About Electronics and Gadgets.

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Monday, 17 December 2007

SEO TIPS to design Seo Friendly Website

If you are planning to design a search engine friendly website you need to take some important points into consideration. Designing your web site as per these SEO Tips and Guidelines will help your site in good ranking and efficient web promotion and also provide and easy crawling for the spiders.

What is SEO friendly website: - A search engine friendly web site is a web site rank well in the search engines and can be easily found in the search engines. In simple words it should be formatted and designed in way that provides easy understanding for user and easily indexed by the search engines.

Use Div Layers instead of HTML table: - use of div layer in palace of old html table is more search engine (SEO) friendly that provides and easy crawling to web spiders and crawlers.

Researching for the keywords: - Search for those targeted keywords search by the net surfer most. But keep in mind the traffic of these keywords. First try to search out least competitive keywords that are mostly searched out.

HTML as well as XML Site map: - Submit html sitemap as well as xml site map which enables visitors and web spiders to understand the changes you have made on your web site.

Validate web site pages: - Html and CSS validation is very essential for a search engine friendly website.

Remove any broken and dead link: - Remove deal or broker link from the web site as they reduces your web site credibility. These links are not goods for search engine friendly website.

Design a site that is seo friendly is not so complicated but you need to have good communication between content developer, graphic designer and SEO analyst as at the same time you have to give a special attention to the site's architecture Hope these Latest SEO Tips Tricks and Techniques will help you for Search Engine Optimization.