Best Ways to Optimize Your Google AdWords Campaign

You may have noticed that Google makes it easy to set up a Google AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your Google AdWords campaign for better ROI.

1. Know Your Target Audience Google AdWords Profile

Knowing your target audience, in the context of Google AdWords, goes beyond maintaining a list of demographic parameters that describe the identity of your customers. You also need to keep in mind one important question – how is my audience using Google? Trying to get a feel for their behavioral patterns and letting that behavior inform your selection and use of keywords will give your Google AdWords campaign an edge over your competition.

2. Speak the Language of Your Audience, Not Your Own

Keep in mind that your target audience may or may not use the same vocabulary that you do to describe what you sell. Your keywords should reflect the way they talk about your offerings, not the way you do.

3. Select Primary and Secondary Google AdWords Keywords

Each keyword in your campaign has a cost that depends on how many others are bidding on it. Your primary keywords are directly related to your product/service. In case of highly competitive products, your primary keywords may prove to be quite expensive. It’s equally important to choose secondary keywords that are not directly related to your product. Secondary keywords widen your reach and can bring down your pay-per-click advertising costs if you choose less competitive segments.

4. Select Smart Site Google AdWords Placements

Apart from bidding on keywords, AdWords also gives you access to a wide range of partner websites where your ad can appear. You can choose categories of websites that your target customers are most likely to visit. For example, if you sell digital cameras, you can advertise on photography sites or sites that target gadget-lovers.

5. Use long-Tail Keywords for High conversions at lower cost

Online users are gradually using longer key phrases rather than keywords. These longer phrases have lower search volume than common keywords. However, long-tail keywords increase your chances of clicks and conversions since they are very specific. For instance, “digital camera” is a generic keyword. A long tail alternative would be “best deal for Canon 1000D.” If you’re struggling to find relevant longer tail keywords, there are a number of free Google Adwords Keyword tools that can help you discover profitable, traffic-driving terms.

6. Monitor Conversions, Not Just Clicks

While you pay for clicks, tracking overall conversions from each keyword can help you derive better value out of your campaign. This, however, requires good integration of Google Analytics and AdWords with your CRM and sales management system.

7. Optimize Your Ad Copy

Just like headlines play an important role in a traditional media campaign, having highly contextual ad copy that’s closely related to the keyword being searched for plays a vital role in conversions. An ad for a broad term like “digital camera” might lead to information that would aid the purchase decision of the buyer. However, if the search term indicates intention to buy, the copy should be persuasive and lead the user to a landing page with an option to purchase.

8. Test Your Landing Page Designs

The key to continually increasing ROI from Internet marketing is testing. Beyond testing multiple versions of your ads, make sure to test variations on your landing pages. Google offers the Google Website Optimizer tool that can help you decide the best layout for your landing page. Decisions like where to place the “Buy Now” button and what color to make it may be aided by this tool.

SEO Hosting

SEO Hosting is all about providing different class C IP address and enables webmasters to host their websites and blogs from separate name server on separate class C IP addresses. Multiple class C IP scan really push SEO score of a website to a large extent. Class C IP technique works great enough that there is no scope of its failure. Earlier Black hat SEO used to create blogs, websites and insert their target keywords as anchor text linking to their original websites. These dummy blogs and websites got mushroomed in such a spammed way that Google Spam Filters started to not to value links from these webpages that were hosted on the same class C IP as the main website.

What is Class C IP anyway, as all of us know that each IP is divided into 4 parts like AAA.BBB.CCC.DDD. For example, if the IP address is 69.65.140.134 then 140 would be the C Class. Backlinks i.e. links from webpages hosted on different Class C IP’s will score more over backlinks coming from webpages having same Class C IP.

Many web hosting companies have now come up with the concept of SEO Hosting Plans which do offer a set of Class C IP’s to host your websites and blogs. If your website is hosted on such a SEO Plan then what you need to do is just host a website or a blog like wordpress on each of unique Class C IP and post article on regular basis in these blogs with links linking to your target site but all this should not look like spam, articles must be unique with keyword density of up to 8 percent and not more than two links in a post of 400 words.

These techniques are not recommended for a newbie webmaster as it takes a lot of time in writing and posting these things. There is nothing as good as there is fresh and new content with backlinks in the field of SEO , Search Engines like Google actually do love articles but do mind to take Class C IP into consideration for link valuation.

How to Use Video Marketing to Generate More Traffic

Internet Marketing play pivotal rule to the success of any online business. Internet marketing holds many techniques that your business utilizes to build a customer base while creating interest to other visitors and developing your brand recognition. From all internet marketing strategies and techniques, video marketing is one of the important key features to increase website traffic. This marketing style utilizes video production to help your business come up with interactive and simple videos which you can use to enhance the awareness and interest of consumers in your products.

In this post I will be sharing video marketing tips that can help you to generate right traffic for your website.

With video marketing, you can feature personally or professionally created videos on your site for the viewers to watch. When created well, these videos often go viral attracting millions of hits and thus increasing the traffic to your site and visibility online. This is the goal of video marketing; to attract millions of hits. The secret lies in your ability to strike a balance between information and entertainment in order to capture the attention of your audience and boost your sales.

Correctly and properly optimized video titles and headlines are essential so they will have a good chance of ranking well in the search engines. When you’re looking for a video, or you see one, what do people want to know, first? I.e.… title but think about what draws your attention to the video. Again, it’s the title of it. Since the title is the only clue about the video, that is what all people naturally look at first. So if your title is not going to be descriptive and instead is uninteresting, then there’s no way your video will get a lot of views. So all of your videos need to have title, that will do help to get views, so always pay more attention while writing title for videos.

Make sure that you have the feedback, comments and ratings enable when you post your video. This will let your viewers give feedback on your video, which will push it up and make it more visible. Take all feedback and comments very seriously and make sure that you respond to every one of them. Many times you will notice intelligent comments left by people who are interested in what you’re offering. Interact with them and start a relationship if you can. Plus this type of feedback will help you to understand the pros and cons of your product.

One thing more do not try to make videos so lengthy, visitors will not pay attention to lengthy and bulky videos.

Finally we can say video marketing helps a lot to generate huge and niche traffic to your business if you use video marking effectively.

Google Wonder Wheel – Helping You to Find Relevant Topics

I recently heard about Google Wonder Wheel which will provide you relevant results according to your search. As seems from its name Wonder Wheel, it helps a lot to find niche results in wonderful wayJ.

I usually use Google.com to search anything. But if I could not find relevant result form this then I use Google.co.in. But if still I do not get niche results then I try with other keywords. But now I need not to search different different keywords. Google Wonder Wheel helps to find relevant results.

Google wonder wheel by definition is a wheel display of relevant search terms. Clicking on one of the search terms will open a new wheel of relevant search terms and so on.

The wheel was not invented by the Google Wonder Wheel as related search terms always and still appears at the bottom of the search screen but this is definitely a nice way to display the results and refine your search to find exactly what it is you are looking for.

Now if you search through Google Wonder Wheel, a Wonder Wheel will appear with your search term in the middle and suggestions on the outside as shown in the screen shot below.

As you can imagine this is an invaluable tool to help you produce relevant content relating to your topic. Have fun and enjoy!

The New Mobile SEO

The usage of smart phones is increasing day by day. If the usage is getting increased so it is oblivious usage of mobile optimized websites too. So when we talk about websites then we can not forget about search results. So we need SEO. But here we will use Mobile SEO. 

Mobile search engines use different bots and algorithms as compare to normal search engines. Most important thing for search results on mobile depends upon the type of phone e.g its iPhone, Nokia, Blackberry etc. Sometimes Google shows different results on different phones, because mobile search results depend upon user agents and for different mobile phones user agents are also different. The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone. But the search on mobile is not so popular, because it is facing heavy weight on website’s mobile bounce rate, using the mobile visitors as barometers for how the website renders on their phone. Here you can improve mobile ranking of your website.

Things to know about Mobile SEO

• One of the best things you can do to improve your mobile search results is follow traditional SEO best practices as closely as possible. While mobile bots and indexes are different from web search, things like title tags, heading tags and alt tags are still very important. 
• Create a secondary mobile style sheet for your traditional site, and call it “handheld.css.” This will allow you to format your existing pages for viewing on a  mobile phone without having to create separate mobile content. 
•  iPhones are bit different, and do not look for mobile “handheld” style sheets. To address this problem, you should duplicate your handheld sheet to create one that is specifically for the iPhone, and call it “iPhone.css".
•  In some cases, mobile search engines will want to rank a traditional page, but deem it ill-suited for rendering on a mobile phone—sometimes even if it has a mobile-specific style sheet. In these cases, the mobile search engines will rank your traditional content, but “transcode” it for viewing on a mobile phone. 
• The next step is to include a mobile site map. Google has a tool that can help you build a mobile sitemap. If you are using multiple markup languages, for instance XHTML and WML you should submit a separate mobile sitemap for each language that exists on the site, and include only the pages that will render in browsers that can read that type of code. Be sure to link to the mobile site map in your robots.txt file, just like you would for a traditional site map. 
•  Sloppy HTML, or bad JavaScript can really cause problems on some mobile browsers and can also impact download and rendering time of pages. Making sure you have pristine code will create an efficient crawl for the mobile bots, ensuring that they index as much as possible with each visit. If the content on your traditional website is very streamlined, with small file sizes and minimal complex code like JavaScript, AJAX and Flash, this could be enough.

What do you think about the future of Mobile SEO…?

What Would Google Have to Do to Make You Stop Using Facebook?

Last week, it was talk about how Facebook's "going to war" with Google. This was based on Facebook using "likes" as relevance indicators in it's search results. As some pointed out, Facebook has a long way to go when it comes to competing with Google in search. Bing stands to gain more than anyone, as far as Facebook improving its search is concerned.

This week, it's all about Google "going to war" with Facebook as a social network. Just as there is little evidence to suggest that Facebook poses a serious threat to Google the search engine, there is little to support the notion that Google is a threat to Facebook the social network.

Do you consider Google a threat to Facebook?

The discussion rippling throughout the Blogosphere was kicked off when Digg Founder Kevin Rose tweeted (the tweet has now been removed):

An interesting enough post, but also one that caters to much more speculation than any real facts. A popular version of the speculation is that Google will do more with its profiles. This would make sense, given that this is the central hub for one's Google account, and could be somewhat thought of as Google's version of the Facebook Wall.

Obviously Google has other social services like Buzz, Friend Connect, Orkut, Gmail, GTalk, Wave, Reader, Docs, YouTube, SideWiki, etc. As I have said numerous times in the past, Google is essentially already a social network, and these services are connected throughout a Google ID, the one that is tied to your Google Profile. It is really just a matter of how these are connected. Another way to look at it is that Google is the social network, and each product is one of the features.

Is Google going to kill Facebook with a new announcement?

Probably not. While it will certainly be interesting to see what is announced (if anything), and it might be a very good product or feature, people are highly unlikely to stop using Facebook because of whatever it is. Chances are, you already use both Google and Facebook, and I seriously doubt that will stop anytime soon (at least for any reason related to this).

Eric Eldon at InsideFacebook points to comments from former Facebook executive Adam D'Angelo, who says Google's project is "not a rumor" and that there is "a large number of people working on it." Based on his comments, Google is modeling the project off of Facebook.

Even if he says it's not a rumor, we still have to treat it as such until we hear word from Google, and we all know that Google doesn't comment on rumors.

In another interesting side story, Matthew Papakipos, an engineer who "started and managed the Chrome OS project" is now with Facebook. One can only imagine what this means.

What would Google have to do to make you stop using Facebook? Share your thoughts by commenting….

Importance of Blog on Website

Now most of the websites have blogs on their sites. Blogs have been used to share features, benefits or latest services are providing by that website. Only in recent years have businesses begun to take advantage of blogs as a tool to both educate and build a relationship with customers. Blog Marketing for web businesses continues to emerge as an increasingly powerful tool for dialoguing with prospective customers and increasing audience reach on the Net.

Benefits of website’s blog

• Every business needs a network. Want to contact with so many individuals, groups and companies, however, takes large investments of time. A regular blog on the other hand is well written helps a lot.
• Blog on site benefits a company by increasing the search visibility of website. The next time a customer or collaborating company is in need of your product or services, your business will prime on their minds.
• On-site blogs can link to other areas within your site. You may ultimately gain links with other high-traffic blogs and websites that helps to increase your websites traffic and search results.
• Blog marketing is enormously useful for gaining conventional visibility for your products. Your product line may be the crucial subject of your company blog - a place where you can convey your messages and ideas to your customers and readers.
• Blog on site is one way to come down to a more personal level with customers. The voice and style of the blog lets customers get a feel for who you are as a company and whether you are the kind of person they would like to be involved with.
• When one individual regularly maintains the blog, customers get to know that person, and feel they have built a relationship with them. The result from this aspect of blog marketing is a more reliable, lasting relationship.
• Comment features on blogs are ideal ways to get to know your customer base. An engaging business blog is a place to hear regard and complaints, as well as conduct informal focus groups, determining how else customer’s needs might be fulfilled.
• We have all heard it said, "Content is King" on the Internet. Adding a blog to your site adds to your featured content, providing yet another indexable content source. From your blog search engine can easily crawl your keywords.