Thursday, 8 March 2012

Best Link building strategies

Advanced link building strategies are hard to come by these days. One of the most beneficial types of links you can possibly build are those that your ranking competitors already have. Finding these links is easy, obtaining them isn’t. The key to obtaining competitor backlinks is choosing what type of links to go after. Learn what link types we are going after, how to find them, and how to obtain them after the break.


Sharing common links with page 1 ranking competitors is a great first step to ranking right along side them or beating them. It’s pretty easy to use yahoo site explorer or open site explorer to find competitor backlinks. The key is honing in on high PageRank, low outbound link count, easy to obtain links. For the purposes of this guide we will be focusing on comment links. Some search engine optimization experts look down on blog commenting but if done properly these can be extremely powerful links, especially if your competitors already have them. Now that we want these links, let’s understand the how. As an example we will be trying to obtain high quality competitive backlinks using the keyword “buy iPhone 4s” and trying to build links to iPhone4stest.com.

Step 1: Identify your competitors

Head over to this SERP checker and enter your keyword and URL. In this case I used “iPhone 4s” as the keyword. The URL doesn’t really matter so you can put whatever you like. Copy and paste the top 100 rankings URLs into Excel. In order to use the list properly this will require some simple formatting that can easily be accomplished in excel 2007. First paste the list into Excel. Next you will need to utilize the “text to columns” feature seen here:

advanced link building strategy

What we’ve done is use delimited text to columns utilizing a colon as the separator. This will put your competitor list in an easy to use format. Once you have this, paste into notepad and save as a .txt file.

Step 2: Finding competitor backlinks

For the rest of this guide it is essential to have a program called ScrapeBox, bundled with a few addons. Google it to purchase. In order to find competitor backlinks we’ll be using the “backlink checker” addon of Scrapebox. Simply navigate to the addon and upload your new .txt file from step 1.

how to obtain competitor backlinks

Above is a screenshot of what the program looks like while gathering all inbound links pointing to your identified competitors.

Step 3: Filtering for high PageRank and low outbound link counts

This is the most crucial step of this advanced link building strategy and separates it from other link building tactics you may have read about. We only want competitive links from URLs with a high PageRank and a low outbound link count to ensure the highest quality links possible. We will be using the PageRank checker and outbound link checker addons for Scrapebox to filter out potential links for quality. Filter for PageRank and outbound link count in whichever order you like better. If you think low outbound link counts are more important, filter that first. Otherwise, filter by PR first depending on your goals. See the screenshots below for these filtering capabilities in action:

obtain competitor backlinkshow to obtain competitor backlinks

Step 4a: Obtaining the links

ScrapeBox is a scraper and comment poster at it’s core. Once we have our filtered competitive link list using the 3 previous steps, it’s time to comment on these URLs. You can of course do this manually to ensure the highest quality but if you are strapped for time, or interns, Scrapebox will work just fine. Set the “Name” to your keyword, in this case “buy iPhone 4s”. The email address can be anything you choose. The “website” is the URL that the link will be pointing to. In this case we are using “iphone4stest.com. In the “comments” section simply write a few comments you would like to post. Scrapebox will automatically choose one of these randomly when posting. You cannot use spun content, so don’t try or your comments will look like spam. The quality of the comments you write will improve the number of competitive links you are able to obtain, however you can still obtain a large number of links with generic comments as I will demonstrate. For the “blog list” simply upload your filtered .txt file you have from following the 3 steps above. Test out your comments and then hit submit. Go drink a cup of coffee, send an email, and then move on to the final step, 4b. Here is a screenshot of these fields in Scrapebox:

how to obtain competitor backlinks

Step 4b: Checking for your new competitive links

Now that you’ve posted comments on all blog posts where your competitors have links, it’s time to check how many of them are live. We’ll be using Scrapebox’s built in link checker but you can use any link verifier you have. Personally I check my links once a week as over time more and more comments will get approved. With this test using “buy iphone 4s” as the keyword I submitted ~2800 comments on high PR, low outbound link count blog posts. 9 of them were auto-approve. See the screenshot below for Scrapebox’s built in link checker.

how to obtain competitor backlinks

Conclusion

Targeting pages that already link to your ranked competitors is a great strategy to start to ranking for your keyword. As you can see I built 9 links on relevant pages that are already linking to competitors. These links are all on PR 3+ urls (URL PR not domain PR) and have less than 50 outbound links. This success on this strategy will depend on your keywords and competition. The sites ranking for iPhone 4s aren’t utilizing many comment links as part of their strategy. I’ve been able to build 100′s of high PR, low OBL links in minutes depending on the competition. It is extremely important to understand the types of links your competitors are getting. If they aren’t getting comment links, this strategy may not work exceptionally well for you. Make sure you are targeting link types your top ranking competitors are. The strategy outlined in this article is tailored for comment links because they are the easiest to reverse engineer and obtain. Remember to take time to build a variety of link types to your site. Just utilizing one link building tactic will result in poor performance and possible Google penalties.

Tuesday, 3 January 2012

One Way Link Building

You will find basically two various kinds of links, one way back links and reciprocal hyperlinks. There tend to be other more complicated link creating techniques however the first two would be the major kinds that a person with a website could possibly get without treading as well closely towards the out skirts from the sandbox.

Reciprocal linking is actually a hyperlink exchange in between two web sites. Website 1 places a hyperlink to web site two, as well as vice versa, and may consist of the text hyperlink or picture ad in between each web site. However recently these kinds of links are now being considered much less valuable than the usual one method link by search engines like google. You may be asking your self, "Why trouble then? inch, and obviously that's a great query that deserves a solution. In yesteryear a reciprocal hyperlink was merely counted like a link by search engines like google regardless of what, so what started to happen with time was which totally not related websites changed links to control search results. For instance, a web site about unique cars had been exchanging links having a website regarding house painting simply to gain a hyperlink.

Search motors have evolved to the stage that these people now understand that a person trying to find exotic vehicles probably doesn't worry about house piece of art, so this kind of link trade is seriously discounted. Search engines wish to provide the perfect results within the top 10 to presently there users, and therefore a website having a few great relevant backlinks will right now out execute a website along with many unimportant links. What this particular boils right down to is the reciprocal hyperlink can nevertheless serve an objective towards not just getting competent traffic aimed at your website but also internet search engine consideration when the two web sites that hyperlink together tend to be related in some manner. An example of the would be when the exotic vehicle website changed links along with say a good exotic pickup truck website, or the home painting web site exchanged having a home renovator web site.

Tuesday, 27 December 2011

Importance of the internet marketing services

Role of internet marketing services is very utmost in the grow of the newly established business and as well as in sustaining the position of the already growing business. With the help of the internet marketing services one can get the top ranking in the major search engines and can increase the position by sustaining previous position on the first page. There are many kinds of the services are includes in the internet marketing services and the SEO services are the main part of their services.

There are manifold companies that are offering the internet marketing services to the businesses at very reasonable prices. They provide their services as according to the need of the businesses and also tailor their prices as according to the requirements of the businesses.

Thus being as a business owner you also want to increase your business then you should also hire the internet marketing services providers. But before this it is very necessary to decide the goals of your business and then hire the internet services providers as according to your decided goal. You should hire that one who is genuine and also providing the all kind of the services as according to your need and moreover according to your pocket.

Friday, 9 December 2011

EFFECTIVE SEO TOOLS AND THERE GREAT IMPACT

Many of the internet users go for search engine to get to get information about services and business. If your website comes on the top of listing, you will get large traffic on your site. Which means you will get huge customers on your business and they will surely pick your product and services if they get what they want. Search Engine Marketing service providers help you to get higher ranking on search engine.

There are many benefits of SEO. First of all it target large section of traffic. It increases the visibility of website in front of net surfers. It helps to increase ranking on search engine. Higher ranking means higher profit. For all these things, it is important to have a proper validation and optimization of website. There should be proper keywords used in it, proper use of pay per click, articles and many more SEO tools. All these play an important role in SEO services.

SEO is very beneficial and cost effective way of internet marketing. SEO services increases sale and business with the help of its profit. It is seen that most of the search engine are free but few charges for listing a website on higher rank. SEO service providers help the websites to get top most rank on search engine by Providing Latest SEO tools. They work very effectively to make tremendous increase in ranking and gathering traffic. An advertisement campaign can cost you very high but you can make it less expensive and more effective with the help of SEO services.

You can choose any SEO services online and you can also select the best SEO technique which you want to get. The technique which you select will be properly implemented on your website by the SEO experts. It will lead your website to popularity and large traffic will help you to increase your profit.


Monday, 17 October 2011

Google + for Business

At the moment Google plus is available for private persons. As more and more business owners are creating their Google + accounts for their brand, Google asks them to wait until business pages will be officially launched. Google will start to test these features with selected companies. If you are interested then you can apply for the test of business pages.

The given below is the image that is showing how the Google pages could look like. In comparison to Facebook pages, Google + pages not only list of fans but also list of employees and management. There will be a functionality to verify your business ownership so that fans can be sure that they are interacting with original one.


Also it will be possible to add more than one location of business by integrating Google Maps and Places. Companies can use Google Offers to include special offers for their fans and customers. The last will be able to use Sparks as a tool to keep up to date in terms of news relating to the brand. You will also be able to integrate Google Analytics and Google Adwords account to your business page.

Google + Business page will offer following features:

  • Inclusion of Google +1 Button: Brands have official websites, and those websites can benefit from receiving +1’s right on the profile page. 
  • Verification: Determining if a profile is genuine is important. Brand pages will need some way to verify a page and then reflect that status.
  • Google Maps: As many brands have physical locations, it makes sense to offer some type of Google Maps module.
  • Displaying Circles: Unlike personal pages, brands may want to show off their circles. Here’s a great chance to segment your audience and showcase top fans or employees.
  • Canvas Page: For the middle column, (labeled ”About Us” in this example), brands would prefer a less structured module. The ability to stylize and include custom marketing creative would be great.
  • Google Offers: Once Google Offers (Google’s answer to Groupon) rolls out more widely, I can see it being included here in the sub navigation. Brands may want to call out active offers even more prominently. 
  • Sparks: I like them and hope Google continues to further develop them. In the right column, brands could feature Sparks related to their brand or products.

Saturday, 8 October 2011

Media Temple: Snail-Paced Web Hosting

When website owners begin to research which web hosting UK company they are going to spend their money on they usually begin with the basics: how much disk space and bandwidth do you get for your money? What is their uptime guarantee, and how well do they manage to live up to it? What is their control panel like? However, it is also vitally important to check how fast page loading is on your web host. Slow loading times will harm your search engine rankings, and finding a good fast web host is an easy way of boosting your traffic.

Unfortunately fast loading speeds are something Media Temple have not managed to achieve. Sadly their slow speeds are not just limited to loading times – customers can also wait a long time for an answer to a query or for support when their site goes down. Their grid server form of shared hosting was launched in an attempt to combat slow shared hosting speeds whilst offering users the chance to grow their sites without hassle, but unfortunately their system has only led to a reduced page loading speed for customers and protracted periods of downtime that can last for days. In the increasingly competitive world of web hosting there is no reason why customers should put up with slow speeds when other hosts are offering so much more. Media Temple need to improve their performance if they are going to tempt customers back into the fold.

Wednesday, 13 July 2011

FBML is Obsolete in Today's Scenario

Couple of months ago Facebook informed that Facebook page admins should begin transitioning their Static FBML tabs to iFrame tabs.
Shortly thereafter, page admins discovered they could no longer add the Static FBML application to their fan page and, if they already had it installed, they couldn’t create new tabs.
Facebook continues to support existing installations of Static FBML, but users are finding that some FBML tags aren’t working like they used to and the also that the functionality of existing FBML tags will gradually diminish until it’s finally terminated altogether.
Now iFrames work on all Facebook pages, which basically means you can point to and load a web page from any standard server, with all JavaScript and PHP coding operational. Cool! Recently YouTube also switched over to the iFrames method to embed video in sites and it works great.