Google Wonder Wheel – Helping You to Find Relevant Topics

I recently heard about Google Wonder Wheel which will provide you relevant results according to your search. As seems from its name Wonder Wheel, it helps a lot to find niche results in wonderful wayJ.

I usually use Google.com to search anything. But if I could not find relevant result form this then I use Google.co.in. But if still I do not get niche results then I try with other keywords. But now I need not to search different different keywords. Google Wonder Wheel helps to find relevant results.

Google wonder wheel by definition is a wheel display of relevant search terms. Clicking on one of the search terms will open a new wheel of relevant search terms and so on.

The wheel was not invented by the Google Wonder Wheel as related search terms always and still appears at the bottom of the search screen but this is definitely a nice way to display the results and refine your search to find exactly what it is you are looking for.

Now if you search through Google Wonder Wheel, a Wonder Wheel will appear with your search term in the middle and suggestions on the outside as shown in the screen shot below.

As you can imagine this is an invaluable tool to help you produce relevant content relating to your topic. Have fun and enjoy!

The New Mobile SEO

The usage of smart phones is increasing day by day. If the usage is getting increased so it is oblivious usage of mobile optimized websites too. So when we talk about websites then we can not forget about search results. So we need SEO. But here we will use Mobile SEO. 

Mobile search engines use different bots and algorithms as compare to normal search engines. Most important thing for search results on mobile depends upon the type of phone e.g its iPhone, Nokia, Blackberry etc. Sometimes Google shows different results on different phones, because mobile search results depend upon user agents and for different mobile phones user agents are also different. The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone. But the search on mobile is not so popular, because it is facing heavy weight on website’s mobile bounce rate, using the mobile visitors as barometers for how the website renders on their phone. Here you can improve mobile ranking of your website.

Things to know about Mobile SEO

• One of the best things you can do to improve your mobile search results is follow traditional SEO best practices as closely as possible. While mobile bots and indexes are different from web search, things like title tags, heading tags and alt tags are still very important. 
• Create a secondary mobile style sheet for your traditional site, and call it “handheld.css.” This will allow you to format your existing pages for viewing on a  mobile phone without having to create separate mobile content. 
•  iPhones are bit different, and do not look for mobile “handheld” style sheets. To address this problem, you should duplicate your handheld sheet to create one that is specifically for the iPhone, and call it “iPhone.css".
•  In some cases, mobile search engines will want to rank a traditional page, but deem it ill-suited for rendering on a mobile phone—sometimes even if it has a mobile-specific style sheet. In these cases, the mobile search engines will rank your traditional content, but “transcode” it for viewing on a mobile phone. 
• The next step is to include a mobile site map. Google has a tool that can help you build a mobile sitemap. If you are using multiple markup languages, for instance XHTML and WML you should submit a separate mobile sitemap for each language that exists on the site, and include only the pages that will render in browsers that can read that type of code. Be sure to link to the mobile site map in your robots.txt file, just like you would for a traditional site map. 
•  Sloppy HTML, or bad JavaScript can really cause problems on some mobile browsers and can also impact download and rendering time of pages. Making sure you have pristine code will create an efficient crawl for the mobile bots, ensuring that they index as much as possible with each visit. If the content on your traditional website is very streamlined, with small file sizes and minimal complex code like JavaScript, AJAX and Flash, this could be enough.

What do you think about the future of Mobile SEO…?

What Would Google Have to Do to Make You Stop Using Facebook?

Last week, it was talk about how Facebook's "going to war" with Google. This was based on Facebook using "likes" as relevance indicators in it's search results. As some pointed out, Facebook has a long way to go when it comes to competing with Google in search. Bing stands to gain more than anyone, as far as Facebook improving its search is concerned.

This week, it's all about Google "going to war" with Facebook as a social network. Just as there is little evidence to suggest that Facebook poses a serious threat to Google the search engine, there is little to support the notion that Google is a threat to Facebook the social network.

Do you consider Google a threat to Facebook?

The discussion rippling throughout the Blogosphere was kicked off when Digg Founder Kevin Rose tweeted (the tweet has now been removed):

An interesting enough post, but also one that caters to much more speculation than any real facts. A popular version of the speculation is that Google will do more with its profiles. This would make sense, given that this is the central hub for one's Google account, and could be somewhat thought of as Google's version of the Facebook Wall.

Obviously Google has other social services like Buzz, Friend Connect, Orkut, Gmail, GTalk, Wave, Reader, Docs, YouTube, SideWiki, etc. As I have said numerous times in the past, Google is essentially already a social network, and these services are connected throughout a Google ID, the one that is tied to your Google Profile. It is really just a matter of how these are connected. Another way to look at it is that Google is the social network, and each product is one of the features.

Is Google going to kill Facebook with a new announcement?

Probably not. While it will certainly be interesting to see what is announced (if anything), and it might be a very good product or feature, people are highly unlikely to stop using Facebook because of whatever it is. Chances are, you already use both Google and Facebook, and I seriously doubt that will stop anytime soon (at least for any reason related to this).

Eric Eldon at InsideFacebook points to comments from former Facebook executive Adam D'Angelo, who says Google's project is "not a rumor" and that there is "a large number of people working on it." Based on his comments, Google is modeling the project off of Facebook.

Even if he says it's not a rumor, we still have to treat it as such until we hear word from Google, and we all know that Google doesn't comment on rumors.

In another interesting side story, Matthew Papakipos, an engineer who "started and managed the Chrome OS project" is now with Facebook. One can only imagine what this means.

What would Google have to do to make you stop using Facebook? Share your thoughts by commenting….

Importance of Blog on Website

Now most of the websites have blogs on their sites. Blogs have been used to share features, benefits or latest services are providing by that website. Only in recent years have businesses begun to take advantage of blogs as a tool to both educate and build a relationship with customers. Blog Marketing for web businesses continues to emerge as an increasingly powerful tool for dialoguing with prospective customers and increasing audience reach on the Net.

Benefits of website’s blog

• Every business needs a network. Want to contact with so many individuals, groups and companies, however, takes large investments of time. A regular blog on the other hand is well written helps a lot.
• Blog on site benefits a company by increasing the search visibility of website. The next time a customer or collaborating company is in need of your product or services, your business will prime on their minds.
• On-site blogs can link to other areas within your site. You may ultimately gain links with other high-traffic blogs and websites that helps to increase your websites traffic and search results.
• Blog marketing is enormously useful for gaining conventional visibility for your products. Your product line may be the crucial subject of your company blog - a place where you can convey your messages and ideas to your customers and readers.
• Blog on site is one way to come down to a more personal level with customers. The voice and style of the blog lets customers get a feel for who you are as a company and whether you are the kind of person they would like to be involved with.
• When one individual regularly maintains the blog, customers get to know that person, and feel they have built a relationship with them. The result from this aspect of blog marketing is a more reliable, lasting relationship.
• Comment features on blogs are ideal ways to get to know your customer base. An engaging business blog is a place to hear regard and complaints, as well as conduct informal focus groups, determining how else customer’s needs might be fulfilled.
• We have all heard it said, "Content is King" on the Internet. Adding a blog to your site adds to your featured content, providing yet another indexable content source. From your blog search engine can easily crawl your keywords.

Importance of Google Reader

Google Reader is a web-based feed aggregator that can read both Atom and RSS feeds, whether your computer is online and offline. If you haven't used Google Reader yet, read on to find out what Google Reader is about and how it works.

Overview

Google Reader is a web-based feed aggregator that can read both Atom and RSS feeds, whether your computer is online and offline. To quote the official description from Google:

Google Reader is a tool for congregation, reading, and sharing all the attractive blogs and websites you read on the web. It was released on October 7, 2005 through Google Labs and accommodate in beta status on September 17, 2007.

While many have criticized Google Reader on the merit of it being a an RSS Reader, through the years, these criticisms have died down and perhaps in the absence of a better alternative, Google Reader became the choice feed aggregator for many.

Features of Google Reader

What I like about Google Reader is the fact that it is a product in continuing evolution. We know how Google treats all of its web-based products - that is they recurrently improve them and won't stop until they have reached excellence.
Google Reader may not be near perfect but it is definitely a great piece of work laden with so many great features including:

• A search facility that crawls through your subscribed feeds and their updates
• A facility for automatically marking news items as read when you scrolled past them
• A choice between browsing your news feeds in either list or expanded view
• A handy set of keyboard shortcuts that makes navigation a breeze
• A facility for importing and exporting subscription lists as OPML file
• A front page that could serve as your browser start-up page

Sideways from the key features we just listed, Google Reader has more important features that make it stand out from the other web aggregators available online.

One of these features is Google Readers Sharing feature. This feature used to be done through Email but as Google Reader evolved, you can now share items automatically to your Google contacts.

Then through the use of its Gears tool, Google has also enabled Offline Access for Google Reader. This answered the request of many who access their Google Reader account on a computer with slow internet speed. This feature allows you to download up to 2,000 feed items that you can read offline. The feeds automatically updates the next time you go online.

Google Reader also has a mobile interface that supports XHTML or WAP 2.0. In addition there is also an existing native Google Reader app for the iphone aside from the mobile access embedded on the Google Mobile app. Google also lets you discover new feeds to subscribe to as well as add notes to share items, easily.

Pay Per Click (PPC) Strategy

Pay per Click (PPC) is form of marketing that drives a targeted traffic to your business PPC involves creating and placing ads on search engine result pages. It is a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list. You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list; you only pay for clicks or click through. This way you only pay for the traffic to your site; there are no other hidden costs. 

You can see some websites or links on the top of Search results; these links are called “Sponsored Links”. These are websites sponsored by search engines and advertisers have to pay search engine for each click. Advertisers have to pay online only when someone clicks on the link on the basis of per click. So it is named as Pay per Click.

Pay per Click is based on bid that is money for sponsored keyword. That amount of money is called CPC (Cost per Click). When any internet user searches for that particular keyword your site would appear in the top according to your bid you have made for that keyword. Keep in mind the rank in search engine is directly proportional to the amount of bid you have made. So be sure before making a bid! It can be the best way to attract traffic and also can mess up your dream business.

Pay per Click is known as other following names:

• Performance Based Advertising
• Pay for Search Engine Ranking
• CPC (Cost Per Click)
• CPA (Cost Per Action)
• CPA (Cost Per Impression)
• P4P (Pay for Placement)
• CPE (Cost Per Engagement)

Why do you need of Pay per Click?

Pay per Click offers and efficient way to reach customers, because with PPC your link of website shows at the top of all other links i.e. in sponsored links. Visitor clicks on your ad and go to the page on your website. With the help of PPC you can grow your business easily and with fast rate.

PPC V/S SEO:

When you enter a keyword at a search engine like Google, you get two types of results - paid search ads or "sponsored listings" and natural or "organic" results. Paid search results works under PPC and organic search results work under SEO.

Getting your website to appear in a sponsored listing is accomplished by engaging in a PPC advertising campaign.

Getting your website to rank as high as possible in natural search results is accomplished through SEO.

Social Media Optimization (SMO) - A latest technique to optimize any website

Social Media Optimization is very successful for internet marketing business in these days or we can say Social media optimization is improved and fast growing version of SEO. But it does not take position of SEO because it is just a part of Search Engine Optimization.

What is SMO?

Social media optimization is very helpful in website traffic exposure. In SMO, social profile is used on Social networking sites which gather a huge traffic for website. I am defining here some social media sites like Facebook, Twitter, Digg, Myspace, You tube which are used for social media optimization. Forums, blogs, Images, Videos, Podcasts are also part of social media optimization. In other words, we can say that viral networking is closely related to Social Media Networking.

Social Media Optimization is smart way to optimize any website. SMO not only generates traffic for website but also increases ranking of the website on Google and your business reputation too. There are some rules of SMO are given below.

• Increase Content's linkability: Linkability is most essential precedence for all websites, because most of the sites are static. To optimize a site for social media, First and most important step is to increase linkability of content and blog hosting is very helpful to improve linkability of content.
• Build tagging and bookmarking: Adding content features like quick buttons “bookmark to delicious” “share on facebook” “Share on twitter” etc. is simple and easy way to make the process of tagging pages easier. 
• Reward inbound links: Return or reward inbound links are used as a gauge for success of a website or blog; inbound links are dominant to rising in search results and overall rankings. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you. 
•  Help your content movement: For SMO only changes in existing website is not sufficient. When you have a content that is portable like audio files, video files, PDF etc then submit these files to relevant sites only that will help your content travel and will increase a back links for your website. 
• Promote your mashup: For this technique, follow the idea of YouTube which provides a code for videos on YouTube to cut and paste, so you can imbed videos from their site, due to this the rate of popularity of videos and YouTube increases. With the help of RSS feeds you can also create mashup which helps to increase popularity of your website. 
• Develop your SMO strategy: Define your objectives and set your goals and always aware that what you are doing in SMO and what will be the actual results for website with the help of Social Media Optimization.