Importance of PPT presentations and Infographics in Digital Marketing

What pleases your eyes pleases your mind. This concept is literally universal. Whether you talk about food, place, products or the digital market, the first sensation happens in your eyes before it impresses your mind.

As our world shifts online, so does our interest. Today, almost everything is sellable on internet. A good online marketing strategy is irremissible, but catering information with eye grabbing graphics and presentations add sugar to your cake. Our world today involves more and more data than ever before. This brings forth, the challenge of making this enormous sea of data pleasing and easy to understand to the readers or consumers. This is where infographics and eye-sticking presentations come in role.

What is an Infographic?

Infographics are perfect blend of knowledge, information and eye-catching design. These are visually compelling and a perfect mode to communicate voluminous data providing readers, ease of understanding. With the help of Infographics, you can take a pool of data and present it in visual shorthand. It is the best way to combine text with images and designs and make it interesting for readers.

What are Presentations?

PowerPoint presentations are another mode of visual representation of data. It offers slides, which can be used to narrate a story (about your product, brand or any sellable commodity). You can use varieties of graphics, charts, images, styles, videos and other tidbits to make your information more pleasing to readers.

Why is visual presentation of data necessary in Digital Marketing?

Attractive and Compelling

It is a fact that people prefer statistics and figures much more than a never-ending, time-consuming paragraph. In digital marketing, if your content is not attractive, your product will not reach people and to make your content attractive, Infographics and PPTs are key ingredients.

Easy to Scan and View

What will you prefer? A bulk of plain text or a cuddly graphic demonstrating what’s in that lengthy paragraph? Stating the obvious, no one have time to scan details out of a long pool of data. Therefore, it is best to use presentations and Infographics to demonstrate important information.

An eye-catching and easy-to-read content is more often shared on social networks

A content that has attractive graphics are shared more over social media websites. Therefore, Infographics and PPTs are important from business point of view.

Brand Awareness

Infographics and presentations with your company’s logo is a powerful mode to publicize your brand online.

Increase Traffic

An Infographic or presentation that is linked and is compelling to viewers is bound to drive traffic to your website as people like to click and share readable content to find what’s more in store.

Authored by Sarah Bruce. An SEO analyst, who predominantly works on removing Negative feedbackfrom websites, Do you face Online Complaintsabout your Business/Services? Do visit www.lemonpeak.com to get rid of it.

Tips to Choose the Right Social Media Platform for Marketing

Social media is taking the world by storm.  Be it interaction on a day to day level, between friends and acquaintances or marketing strategies on a global platform, Social Media is an integral part of our every day existence.  Whether it is Twitter or Facebook, YouTube, LinkedIn or Pinterest, social networking has made the world a closer and more interactive place to live in.  Enterprise social networks assist employees to work as a team over departments and across organisations.  In the business world, social networking offers more recognition of the business and hence a viable route to project ones business and enhance marketing techniques to a greater extent. 

How exactly does one decide on the right social media platform for marketing?  This needs to be tackled at the very outset.  Going overboard and using every social media platform available on the web is not the answer to this question.  By doing so, one will risk spreading the brand too wide and this will in fact be detrimental to the business.

Selecting the right platforms for marketing will need to actually take goals into account, learn more about your customers and assess social media activities.

-    Take goals into account – Whether it is long term or short term goals, it is goals that form the very basis of any marketing techniques.  What exactly are you trying to portray through social media networks?  What exactly does one want to encourage and draw attention to?  Are you in need of direct connection with clients and buyers or are you trying to lead them to a marketing shaft?  Is there an urgent need to increase traffic to the website in the long run so as to contribute to a long lasting relationship with customers and clients?  All these need to be taken into account while selecting an ideal social media platform for marketing.  To understand this further, if you want to reach out to a target market for a particular product, a video on YouTube would be advisable over just showcasing the product on Twitter.  Twitter will spread to awareness while YouTube will draw immediate attention to the actual product, showcasing its positive aspects in a clearer light.

-     Assess the target group – Is the target group professional?  If so, then LinkedIn would be an ideal social networking proposition for marketing.  If you are targeting a more consumer related audience for your consumer product, then Facebook will be considered to be a better option where your product can be liked, shared and advertised further.  This facility of sharing on a global platform will increase the reach of your marketing venture.  Continually updating the blog will also add to its effectiveness.  If your target audience is more of the visual kind and if your product is, for example, travel related, then Pinterest, where more focus is on photos and pictures would work as a prime advantage.

-   Weigh advantages and disadvantages of each social media platform – Every social media platform has its own set of merits and demerits which work in a positive or negative way where marketing is concerned.  Once you decide on a particular social media platform to project your business and products, one will need to continually assess performance.  It is not that once you decide on one platform one is stuck with it.  If that particular platform is not giving the desired results or if the reach is not upto mark, one can always switch to another platform where better benefits can be achieved.  Continually tracking performance, assessment of potential customers and achievement of desired goals need to be kept track of in order to succeed.  For successful marketing, one does not need to restrict oneself to just one social media platform.  One can even resort to two or three platforms depending on the type of business and demographic audience.

Finally, the decision to select the best of the platforms is the key to success.  It is the one way to jump start any business enterprise.  Continuous update, liasoning with customers, follow up on feedback and all this at a reasonable cost is what makes social media marketing stand out from among more traditional methods of marketing.

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. dish tv packages

Utilizing Tumblogging Without Utilizing Tumblr

Tumblr has asserted itself as one of the most popular and dynamic social media sites on the Internet. Even though it is technically a blogging platform, it blends some of the best features of social media with some of the best features of blogging. WordPress remains one of the dominant platforms on the Internet. Unlike Tumblr, however, WordPress hasn’t actually managed to make using the platform into such a distinctive activity that it has created its own gerund. Tumblogging, the term for adding content to Tumblr blogs, however, is coming to the WordPress platform.

How it Works

Tumblogging refers to the way people post content on Tumblr. The Tumblr platform is set up so that it’s very easy to use in terms of posting multimedia content and short blog posts. The platform is accessible from mobile devices and from standard desktop computers, which allows people to post content on the fly, as it is happening or to make more considered posts along the lines of what you might see on a typical blog.

On Tumblr, users are also able to repost content from other people’s blogs and to tag content. This makes finding content easy.

WordPress is famously easy to use, and the themes developed for this particular content management system are oftentimes what make it so easy to use. A whole series of themes have been developed around the concept of making it possible to Tumblog on the WordPress platform. These encourage the same short snippets of information, pictures, multimedia content and so forth that have become so popular on the Tumblr platform.

With these themes, the difference between how a WordPress theme looks and how it’s content is presented and how a Tumblr theme looks and how it’s content presented can be quite negligible. A great deal of the difference comes down to the network on which the blogger is trying to reach out to their audience. If you're using premium WordPress themes , they may have additional documentation that provides you with instructions as to how to use their specialized features.

Tumblr

Tumblr essentially provides users with everything they need to get set up and running with their own blog without requiring them to do any heavy lifting. The sign-up process is no more difficult than signing up for most free email accounts or other web services.

Tumblr users can choose from a variety of different themes that they can apply to their pages, which control the presentation of the content. This allows users to optimize their blog’s theme to present the type of content that they are most likely to post in the most attractive way possible.

Tumblr charges nothing for putting up a blog on their service. Users are given a URL in the format Site.Tumblr.com, which may not be quite as good for search engine optimization purposes as having one’s own domain, but which still does network the blog in question in with one of the biggest websites going.

For users, the principal downside to this platform is the fact that they have very little control over the website itself. The content is displayed, stored, and hosted by Tumblr. In exchange for the free hosting, the user has no real control over what they put up on the Internet. Even though Tumblr has been very hands-off with the content that people post, there’s no real guarantee that a user, for example, would be able to recover all of the work they put into their Tumblr blog if the site were to disappear.

WordPress

WordPress is a very easy-to-use platform, but it does require that the user has their own web space to get it set up and running. WordPress.com does provide hosting, and a WordPress blog can be hosted on just about any web hosting service out there, many of which already have the platform integrated into their servers, requiring nothing more than going through a wizard to set it up for users.

WordPress remains very dominant on the Internet, but it lacks some of the social networking features that people tend to gravitate towards on Tumblr. In addition to this, WordPress users are required to take care of their website, maintain their content management system installation and do all of the other web hosting tasks that go along with being a webmaster on their own.

Every blogger is looking for viewers. If you happen to get a lot of viewers on Tumblr, you’re not responsible for the extra load on their servers. The same is not true if you happen to be running a WordPress blog. If your WordPress blog should become one of the most popular destinations on the Internet, you’re going to find yourself exceeding bandwidth limitations and having to make accommodations for that heavy traffic.

With tumblogging features integrated into a WordPress theme, WordPress users can get the basic experience and basic look of Tumblr. Tumblr, however, has carved out a niche for itself among users who do not want to go through the process of maintaining their own website.

About author

Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, that can be used out of the box. She loves to share blogging and technology  tips.

Top Six Mobile Apps For Doing Social Media Marketing

Today most mobile applications have emerged with an intention of making life easier for users by providing useful solutions that allow them to effectively tackle their everyday problems. In this context, marketing through social media has not lagged behind and there are several different mobile apps useful in facilitating this process.

If you are an administrator of social media or just want to manage your accounts on Facebook, Twitter, LinkedIn, YouTube and more from a single platform, here are six applications that you can use from the desktop of your PC, via the web or from your smartphone. This ease of access may allow you to increase your followers and make social media marketing campaigns successful.

So, here are six mobile apps that can be a life saver while doing social media marketing:

1. Google Currents

This app is useful for improving marketing activities and finding content, for creating unique and personalized sales and organizing various sources of information on the web. It also identifies the news or publications that are a trend at any given time on specific topics which can be shared across different social networks to generate interest and participation from the audience.

This app is advantageous because of its ability to take care of finding the content to be shared leaving you with enough time to engage in interaction with your customers.

2. Flipboard

Besides functioning as a content search tool, it also allows the profiles on major social networks like Facebook , Twitter or LinkedIn to connect to each other and enables managing and sharing content in all profiles from a single application.

Thus, it presents a way to quickly check the reactions from the audience towards a publication, thereby allowing users to keep a check on the feelings and reputation that they generated online.

3. Postling

Today it is necessary for brands to have a fresh, dynamic and updated blog for reaching consumers. In this sense, this mobile application allows you to create content that can be posted directly on a specific blog from the app itself, with an option to add almost anything and customizing it to suit the dynamics of each blog. This negates the necessity of sitting in front of your computer for carrying out updates to your social media marketing campaigns.

4. Buffer

To schedule your tweets or Facebook updates, you can use Buffer so that your followers can see updates at different times allowing you to reach more contacts. Buffer is free for a certain number of tweets, however if your contacts are in thousands then you can opt for the paid version to add other team members and enjoy unlimited tweets. You can integrate Facebook, LinkedIn and Twitter with this app.

5. Hoosuite

Hoosuite is a platform for managing social media marketing on large websites with high traffic, however with the free version, you can have Facebook, Twitter, LinkedIn, YouTube, Flickr and Tumblr at your disposal while operating from a single panel. If you need statistics to track campaigns, you have the possibility of hiring a Pro plan for $ 5 a month. This would enable you to carry out activities on the new social network Google+ also. It is compatible with Android, BlackBerry and iPhone platforms.

6. Digsby

Digsby is popularly known as a multi-protocol chat client like MSN, Yahoo, AIM, ICQ, Google Talk, Jabber, and Facebook Chat but here you can also view and send updates to your Twitter, Facebook, MySpace and LinkedIn accounts. Digsby does not have a panel or functions of Hootsuite but is effective in maintaining social media accounts, emails and daily chats.

There are no two ways about the fact that social media has emerged as one of the largest players in the field of marketing. The traditional rules of marketing viz. activity, participation and interaction apply to social media also. This necessitates the social media marketers to remain active on a number of social media platforms continuously to better engage their potential clients and customers.

With these tools to manage social networking accounts of companies, brands or even individuals, you'll get closer to customers or contacts and be able to send timely updates from one place. This can really be a big boon for all those who target social media as a marketing platform since these apps provide you much ease of access of all those accounts.

Author Bio:

Jason Smith is an online consultant for ABWE. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

Internet Marketing with Pinterest

Pintertest! If you are new to this word, you might wonder what it is all about. Well, it is just another social media site with interesting ‘pinboards’ allowing you to build business relationships with the huge number of population who visit the site regularly. Pinterest is all about visuals where you will have to pin unique images on your pinboard. Specifically, it is like the boards at office or home where you pin pictures, cards, scenery, motivating phrases, goals, schedules, etc.

How to create an account with Pinterest?

Registering an account with Pinterest is a simple process. You can create your account using the email address and also connect with other social media sites like Facebook and Twitter. Once the account is created, setup a gravatar image and build your profile. The next important step involved in Pinterest is creating ‘pinboards.’ Your account comes with default blank pinboards, which can be converted into boards with a definite theme and title. Additionally, new ones can also be created when required.

Why should one pin contents in Pinterest?

• Social media is all about sharing anything that is pleasing to the eyes and informative. A regular user can pin images that are unique and interesting. They are the main resources who help in promoting internet marketing.
• If you are an internet marketer Pinterest can be effectively used to build backlinks for your site. This helps you to build your brand, relationships and audience.

A few rules that will help you to achieve great success in Pinterest Internet Marketing

• The golden rule is to include the ‘Pin It’ button on your website even if you do not have a Pinterest account. Your customers involved with Pinterest will play a major role in promoting your product.
• Post visually appealing material in the center and in front. Keep in mind that Pinterest is all about pictures.
• Do not always post pictures related to your product. Widen your thoughts and pin pictures that provide customers innovative ideas to use your service or product. This will encourage them to purchase your product and promote it.
• Use other sites and channels to promote Pinterest boards. Facebook, Twitter, blog, website and other means can be used for the same.
• The ‘About’ section in your profile plays a major role in creating an impression in the minds of a customer. This section should clearly relate to your product or brand. It should impress the customer by providing a brief summary about your product.
• As a rule, include your website URL (correct one) along with the Pinterest profile. This will help the readers to follow you on your site. Most businesses forget this and end up losing potential readers and customers.
• Frequently post or pin contents and images in your account. Do not increase your activity on a particular day and remain idle on other days. Maintain a standard schedule so that readers anticipate the next image or content. (Try to keep up to your promise at all times)
• Titles of your pinboard are the first to catch the attention of a reader. Catchy, short titles add to the interest of readers and make it go viral.
• Include images to the contents in your website. These images can in turn be used in Pinterest to create awareness about the post and product. Most important of all, is that the images must be capable enough to convey the message related to your product or service.
• For individualization and security of images, you can use watermarks. Watermarks need to be classy so they don’t affect the quality and attraction of an image.
• Short descriptions and keywords related to your business can be added to the images on the pinboard.
• Last, but not the least, engage with others on Pinterest. Like, re-pin and follow their pinboards and the favor will be returned to you.

You can also try adding price tags to certain images on your pinboard. Similar to any other type of online marketing, Pinterest will also take its time to produce positive results. Implement unique strategies each time for better results. It is equally important to spend ample time on Pinterest each day especially when you are in the initial stages of Pinterest Internet Marketing.

This is a guest post by Sharon Thomas of thecornersuite.com - a site that offers savings and current information on dish network internet, as well as dish.com services.                

Digital Marketing with StumbleUpon

As one of the products of the ensuing social media revolution, StumbleUpon is a popular content discovery engine that helps users find new content based on their interests. With more than 25 million registered users and close to one billion stumbles every month, StumbleUpon has joined the elite list of fastest growing social media websites. The website helps registered users find new web content, while also recommending content based on user interests. The website sources out recommended content based on user interests using social networking and peer-sourcing techniques. Users can make new friends and build relationships on the network.

Launched in 2001, StumbleUpon was founded by Geoff Smith, Garrett Camp, Eric Boyd and Justin LaFrance. The website was developed using the concept of collaborative filtering to link similar web users on a single platform. Users can rate web pages, update personal profiles and build peer networks connected by common interests. The website coordinates distribution of content, so that users stumble on web pages recommended by members in their peer network.

Getting Started with StumbleUpon

To become a member, you have to sign up with the website using a valid email address or sign-up using your Facebook account. Once your email address is confirmed and activated, you can start stumbling. Upon sign-up and activation, you will be required to select interests based related to which you would like to discover web pages. Once you have signed in, you can start Stumbling by clicking the Stumble button on the top left corner of the web page. Users can rate a web page by clicking ‘thumbs up’ or ‘thumbs down’. In addition, users can stumble upon content related to their interests.

Users can make the most of toolbar versions to start stumbling. Stumble Upon has launched toolbar versions for popular web browsers like Internet Explorer, Firefox, Chrome, Safari and Opera. For the benefit of mobile users, StumbleUpon has released mobile apps that are available in Android and iOS mobile platforms.

StumbleUpon for Digital Marketing

As one of the popular social voting and bookmarking websites on the web, StumbleUpon can help businesses promote their brand, while generating traffic to their website. Registered users can submit URLs to web pages based on their interests, while categorizing them with keywords known as tags. Once your business is registered with StumbleUpon, you can find target audience by filtering out users based on interests. As a business, you can post promotions, advertisements and deals, and promote them to members who have selected your business niche as their interest.

On the flip side, the website is built in such a way that it detects content related to user preferences and serves up exclusive web pages that match potential interests. By this means businesses can reach out to their target audience and get to know about the reception of a particular product or service. In addition, StumbleUpon helps businesses build the exposure of a website or brand, while enabling the business to establish a follower base.

The website helps drive traffic to your business website, which helps gain backlinks from visitors that boost search engine rankings. Businesses can make the most of paid promotions on StumbleUpon. Paid promotions helps businesses reach out directly to their target audience. For this purpose, businesses can purchase StumbleUpon Ads that are priced for every targeted user. With paid promotions, businesses can get valuable feedbacks and suggestions on web pages, products and brands, as users get to rate every web page.

The bottom line is that with the ensuing social media revolution raring to go, rapidly growing social media websites like StumbleUpon can yield desired benefits when included as part of your digital marketing campaign.

Tanya Hansen, a freelance writer for Homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. Home SecurityCompanies

Author image in google search results for blogger

Google authorship programme 

Google Authorship helps authors establish authority on SERPs through the content they write

First of all, below points are to be compulsory

• A your own blog or website
• A Google Plus Account
• An About Me page on your blog.

if "about page" is already present in existing site or blog then need not to be worry but author link should be present there

if you made above points succesfully , then follow below steps
On your website or blog add this link,


  rel="author" target="_blank"> follow me on Google+

1) Replace GOOGLE+ ID with your Google plus id. You can get your Google Plus ID by going to your Google Plus profile page

2) Next go to your About Me page and add this link anywhere you want,

  rel="me" target="_blank"> My Google plus profile

3) Now go to your G+ profile and click the “Edit Profile” button

     Then click on the "LINKS"

     Add your Blog/site homepage URL and also the URL of your About page.

4) Finally Save your profile and you are almost done.  

lastly check this link to verified if it done properly

http://www.google.com/webmasters/tools/richsnippets

it will shown like this

@ seo freelancer