SEO and Positioning Tips

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Lets dwell a little deeper into some useful SEO and positioning tips to get your web pages indexed and ranking faster.

What is your objective in optimizing your website? Is it for maximum general traffic or targeted niche traffic? Once again, webmasters are unable to get this part clear. Many think that driving as much traffic as possible to their websites is the way to go. Unfortunately, this is a big pitfall. A web site may attract loads of traffic but yet dont perform as well as another with little traffic but making more sales. Know what your objective is, to sell more products or to get more people to visit your website. If you are building an interest-based website or hobby website, perhaps getting maximum general traffic is the right solution for you.

Make Use of RSS Feeds

RSS can be utilized by webmasters to deliver their website content to the target audience in many creative and innovative ways. RSS web feeds generally contain the topic summarized in a very easy to understand format. Moreover, it does not burden the user to read the whole article in order to see if it was what they were interested in. The title and summarized information in RSS feeds usually gives the reader enough information to decide if he/she is interested in reading it further. This in turn brings in targeted unique traffic to each of your pages, instead of all the traffic coming through the homepage. In other words, RSS feeds greatly facilitate page-to-page traffic generation.

Anther attractive feature of RSS is its ability to deliver important updates directly to your visitors email. RSS feeds come with a subscription feature, whereby, your visitors sign up to have any new updates or articles alerts delivered to their email. If you manage to write a content that is of interest to your existing visitors, the email alert subscription would help in bringing back those visitors. Since your visitors always prefer to get access to the "information they need" in a least simple and fastest way possible, RSS feed subscription gives them the option to access their articles, updates or products of choice from a centralized and easy to access location; that being, email alerts.