Importance of Blog on Website

Now most of the websites have blogs on their sites. Blogs have been used to share features, benefits or latest services are providing by that website. Only in recent years have businesses begun to take advantage of blogs as a tool to both educate and build a relationship with customers. Blog Marketing for web businesses continues to emerge as an increasingly powerful tool for dialoguing with prospective customers and increasing audience reach on the Net.

Benefits of website’s blog

• Every business needs a network. Want to contact with so many individuals, groups and companies, however, takes large investments of time. A regular blog on the other hand is well written helps a lot.
• Blog on site benefits a company by increasing the search visibility of website. The next time a customer or collaborating company is in need of your product or services, your business will prime on their minds.
• On-site blogs can link to other areas within your site. You may ultimately gain links with other high-traffic blogs and websites that helps to increase your websites traffic and search results.
• Blog marketing is enormously useful for gaining conventional visibility for your products. Your product line may be the crucial subject of your company blog - a place where you can convey your messages and ideas to your customers and readers.
• Blog on site is one way to come down to a more personal level with customers. The voice and style of the blog lets customers get a feel for who you are as a company and whether you are the kind of person they would like to be involved with.
• When one individual regularly maintains the blog, customers get to know that person, and feel they have built a relationship with them. The result from this aspect of blog marketing is a more reliable, lasting relationship.
• Comment features on blogs are ideal ways to get to know your customer base. An engaging business blog is a place to hear regard and complaints, as well as conduct informal focus groups, determining how else customer’s needs might be fulfilled.
• We have all heard it said, "Content is King" on the Internet. Adding a blog to your site adds to your featured content, providing yet another indexable content source. From your blog search engine can easily crawl your keywords.

Importance of Google Reader

Google Reader is a web-based feed aggregator that can read both Atom and RSS feeds, whether your computer is online and offline. If you haven't used Google Reader yet, read on to find out what Google Reader is about and how it works.

Overview

Google Reader is a web-based feed aggregator that can read both Atom and RSS feeds, whether your computer is online and offline. To quote the official description from Google:

Google Reader is a tool for congregation, reading, and sharing all the attractive blogs and websites you read on the web. It was released on October 7, 2005 through Google Labs and accommodate in beta status on September 17, 2007.

While many have criticized Google Reader on the merit of it being a an RSS Reader, through the years, these criticisms have died down and perhaps in the absence of a better alternative, Google Reader became the choice feed aggregator for many.

Features of Google Reader

What I like about Google Reader is the fact that it is a product in continuing evolution. We know how Google treats all of its web-based products - that is they recurrently improve them and won't stop until they have reached excellence.
Google Reader may not be near perfect but it is definitely a great piece of work laden with so many great features including:

• A search facility that crawls through your subscribed feeds and their updates
• A facility for automatically marking news items as read when you scrolled past them
• A choice between browsing your news feeds in either list or expanded view
• A handy set of keyboard shortcuts that makes navigation a breeze
• A facility for importing and exporting subscription lists as OPML file
• A front page that could serve as your browser start-up page

Sideways from the key features we just listed, Google Reader has more important features that make it stand out from the other web aggregators available online.

One of these features is Google Readers Sharing feature. This feature used to be done through Email but as Google Reader evolved, you can now share items automatically to your Google contacts.

Then through the use of its Gears tool, Google has also enabled Offline Access for Google Reader. This answered the request of many who access their Google Reader account on a computer with slow internet speed. This feature allows you to download up to 2,000 feed items that you can read offline. The feeds automatically updates the next time you go online.

Google Reader also has a mobile interface that supports XHTML or WAP 2.0. In addition there is also an existing native Google Reader app for the iphone aside from the mobile access embedded on the Google Mobile app. Google also lets you discover new feeds to subscribe to as well as add notes to share items, easily.

Pay Per Click (PPC) Strategy

Pay per Click (PPC) is form of marketing that drives a targeted traffic to your business PPC involves creating and placing ads on search engine result pages. It is a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list. You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list; you only pay for clicks or click through. This way you only pay for the traffic to your site; there are no other hidden costs. 

You can see some websites or links on the top of Search results; these links are called “Sponsored Links”. These are websites sponsored by search engines and advertisers have to pay search engine for each click. Advertisers have to pay online only when someone clicks on the link on the basis of per click. So it is named as Pay per Click.

Pay per Click is based on bid that is money for sponsored keyword. That amount of money is called CPC (Cost per Click). When any internet user searches for that particular keyword your site would appear in the top according to your bid you have made for that keyword. Keep in mind the rank in search engine is directly proportional to the amount of bid you have made. So be sure before making a bid! It can be the best way to attract traffic and also can mess up your dream business.

Pay per Click is known as other following names:

• Performance Based Advertising
• Pay for Search Engine Ranking
• CPC (Cost Per Click)
• CPA (Cost Per Action)
• CPA (Cost Per Impression)
• P4P (Pay for Placement)
• CPE (Cost Per Engagement)

Why do you need of Pay per Click?

Pay per Click offers and efficient way to reach customers, because with PPC your link of website shows at the top of all other links i.e. in sponsored links. Visitor clicks on your ad and go to the page on your website. With the help of PPC you can grow your business easily and with fast rate.

PPC V/S SEO:

When you enter a keyword at a search engine like Google, you get two types of results - paid search ads or "sponsored listings" and natural or "organic" results. Paid search results works under PPC and organic search results work under SEO.

Getting your website to appear in a sponsored listing is accomplished by engaging in a PPC advertising campaign.

Getting your website to rank as high as possible in natural search results is accomplished through SEO.

Social Media Optimization (SMO) - A latest technique to optimize any website

Social Media Optimization is very successful for internet marketing business in these days or we can say Social media optimization is improved and fast growing version of SEO. But it does not take position of SEO because it is just a part of Search Engine Optimization.

What is SMO?

Social media optimization is very helpful in website traffic exposure. In SMO, social profile is used on Social networking sites which gather a huge traffic for website. I am defining here some social media sites like Facebook, Twitter, Digg, Myspace, You tube which are used for social media optimization. Forums, blogs, Images, Videos, Podcasts are also part of social media optimization. In other words, we can say that viral networking is closely related to Social Media Networking.

Social Media Optimization is smart way to optimize any website. SMO not only generates traffic for website but also increases ranking of the website on Google and your business reputation too. There are some rules of SMO are given below.

• Increase Content's linkability: Linkability is most essential precedence for all websites, because most of the sites are static. To optimize a site for social media, First and most important step is to increase linkability of content and blog hosting is very helpful to improve linkability of content.
• Build tagging and bookmarking: Adding content features like quick buttons “bookmark to delicious” “share on facebook” “Share on twitter” etc. is simple and easy way to make the process of tagging pages easier. 
• Reward inbound links: Return or reward inbound links are used as a gauge for success of a website or blog; inbound links are dominant to rising in search results and overall rankings. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you. 
•  Help your content movement: For SMO only changes in existing website is not sufficient. When you have a content that is portable like audio files, video files, PDF etc then submit these files to relevant sites only that will help your content travel and will increase a back links for your website. 
• Promote your mashup: For this technique, follow the idea of YouTube which provides a code for videos on YouTube to cut and paste, so you can imbed videos from their site, due to this the rate of popularity of videos and YouTube increases. With the help of RSS feeds you can also create mashup which helps to increase popularity of your website. 
• Develop your SMO strategy: Define your objectives and set your goals and always aware that what you are doing in SMO and what will be the actual results for website with the help of Social Media Optimization.

How Google index any website

There is big question that how Google index any website. Here I am just trying to explain about Google indexing. A web crawler or spider plays an important role for indexing of any website. A web crawler reads keywords, description, hyperlinks, title and whole content of website as well. According to the information provided by spider Google stores the relevant information in its database about that website and decides the ranking and position of that website in Search engine. And search engine optimization helps you to attain this ranking in Google for your website.

Google has more than 200 web crawlers scanning the web each day. Same crawler visits so many websites each day and also different crawler may visit the same website. There are so many crawlers work for website. The crawler which crawl the URL of website collects the all information related to website. And it checks the following information related to URL of website.

• New URLs
• Comparison of old URL with new one
• Old URL with old date stamp
• Old URLs with new date stamps
• 301 redirection of URL
• 302 redirection of URL
• 404 error URLs

The main and important indexing job is done by deep crawlers. Deep crawlers pick information of related to content of website, HTML, images, content & flash etc. Deep crawlers need to crawl millions of website each month. Once the Deep Crawlers index the content, it goes into their originating IDCs. Content is then processed, sorted and synchronized to the rest of the IDCs. A few years back, when the data size was manageable, this data synchronization used to happen once a month, lasting for 5 days, called Google Dance. Nowadays, the data synchronization happens constantly, which some people call Ever flux. An important thing that URL should be static not dynamic, because Google takes long time crawl dynamic URLs.

You can see from the image given below the major part of all searches depends on Google. Only Google is competing all other search engines.

What to do to make website Google friendly

Help crawlers by creating good interlinking, keywords, content and site map on your website. Delete all blocks from your website so Google can easily crawl your website.

Get lots of good incoming links to your pages from other websites to improve the importance of your web pages. There is no special need to submit your website to search engines. Links to your website on other websites are sufficient.

Internet Marketing- Search Engine Optimization (SEO)

Now these days everybody wants his website on top position on major search engines like Google, Yahoo and (Bing) MSN. To fulfill these requirements Search Engine optimization plays a pivotal role and this blog describes whole internet marketing strategies which are necessary for any type of web promotion. Search Engine optimization process increases the number of visitors for your website and improves website ranking. Compete and triumphant Search Engine Optimization includes following effect

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• Expertise in specific markets and geographies.

Choose the right keywords for maximum Traffic and ROI

Today for every company and ad agency to successful in search engine marketing is choosing the right keywords or those keywords which use in daily search on each engine. Or we can say the whole online strategies depend upon keywords so the selection of right keywords for every online business is very important.

Selecting the right keywords which drives a huge traffic and improve sales for your website is quite simple and easy operation. Using the different suggestions like Google adwords marketers can delete those keywords which do not produce much traffic for your website.

Keywords should be accurate and to the point for attain maximum traffic and ROI. Starting phases of the keywords will need more care and observations for the accurate results. Wrong keywords can obstruct the success of nay online ad campaign.

If any website launches an ad campaign with wrong keywords, then PPC costs drive up a bill that you never thought. If initial keywords attract only few visitors, but not buyers then you should seriously observe your keywords.

Types of Search Engine Optimization

On Page Search Engine Optimization:

On Page Optimization is just a matter of making sure that your pages are in a format that Google likes to see & values highly and these are techniques and methods used on your web site that is hosted on a server. You have full control of how you make these changes and a lot of these can make difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher on page Search Engine Optimization includes following Strategies.

• Page Title
• Meta Description
• Meta Tags
• lean Design
• Navigation
• Content – Keywords
• URLs
• Site map
• File size
• Site size
• Domain name
• Site age
• Images – ALT
• Outgoing links

Off Page Search Engine Optimization:

Because of the complete importance of search engines for the success of your website, search engine optimization techniques have grown in popularity in recent months. It is a well established fact that at least 80% of the traffic you will be able to generate for your website would come from the search engines and off page optimization is all about getting as many valuable links to your website as possible in the most natural way. Hence, search engine positioning can potentially spell the success or failure of your online venture. Off Page Optimization elements includes

• Page Rank
• Back links
• Link Exchange
• Anchor text
• Relevancy
• Directories
• Traffic
• Bookmark
• Directory Submission
• Article Submission
• Blog Submission
• Link Building
• Commenting
• Reviews
• Classifieds Ads
• Press Release

SEO and Positioning Tips

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Lets dwell a little deeper into some useful SEO and positioning tips to get your web pages indexed and ranking faster.

What is your objective in optimizing your website? Is it for maximum general traffic or targeted niche traffic? Once again, webmasters are unable to get this part clear. Many think that driving as much traffic as possible to their websites is the way to go. Unfortunately, this is a big pitfall. A web site may attract loads of traffic but yet dont perform as well as another with little traffic but making more sales. Know what your objective is, to sell more products or to get more people to visit your website. If you are building an interest-based website or hobby website, perhaps getting maximum general traffic is the right solution for you.