Thursday 10 March 2011

SEO Tactics to Avoid


In this post i am just explaining the points you should avoid to do in SEO. If any of these are in your task list then go ahead and cross them off. They will not help you to reach high in search engine but some of them can hamper your progress.


Hidden Stuff

The days of filling a page with hidden text are long gone. Google, Bing, Yahoo and the other major search engines are sophisticated enough to catch you out at this. If you think that you can use different methods to hide content then you are just wasting your time and efforts because the collective mind of Google's web spam team is smarter than all of you.

Keyword Stuffing

Spamming a page with so many keywords does not help you at all. The content should be original and relevant to the website. Putting so many keywords in content, title or description do not help but just lower the quality of your content and lower your ranking.

Cloaking

Do not try to make two faces of website i.e. one for bots and other for human visitors. Many people do this to boost ranking it also works up to some extant but once you have been found out then you will be in trouble.

Link Competition  

If you see your competitor has so many link backs but you have very few as compare to him then don’t list your website on a host of spammy directories to bulk up the numbers. It is only the quality of the links that matters. Focus to get lower volume high quality links than high volume low quality links.

Duplicate Content

Duplicate content is also a big problem for websites. It affects website a lot. Google algorithm ranks any website according to which page it believes is original and authoritative. Google bots do not revisit website frequently if there is duplicate content, due to this website’s ranking goes lower in search engine. So always use fresh and unique content to overcome these problems.