Pay per Click (PPC) is form of marketing that drives a targeted traffic to your business PPC involves creating and placing ads on search engine result pages. It is a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list. You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list; you only pay for clicks or click through. This way you only pay for the traffic to your site; there are no other hidden costs.
You can see some websites or links on the top of Search results; these links are called “Sponsored Links”. These are websites sponsored by search engines and advertisers have to pay search engine for each click. Advertisers have to pay online only when someone clicks on the link on the basis of per click. So it is named as Pay per Click.
Pay per Click is based on bid that is money for sponsored keyword. That amount of money is called CPC (Cost per Click). When any internet user searches for that particular keyword your site would appear in the top according to your bid you have made for that keyword. Keep in mind the rank in search engine is directly proportional to the amount of bid you have made. So be sure before making a bid! It can be the best way to attract traffic and also can mess up your dream business.
Pay per Click is known as other following names:
- Performance Based Advertising
- Pay for Search Engine Ranking
- CPC (Cost Per Click)
- CPA (Cost Per Action)
- CPA (Cost Per Impression)
- P4P (Pay for Placement)
- CPE (Cost Per Engagement)
Why do you need of Pay per Click?
Pay per Click offers and efficient way to reach customers, because with PPC your link of website shows at the top of all other links i.e. in sponsored links. Visitor clicks on your ad and go to the page on your website. With the help of PPC you can grow your business easily and with fast rate.
PPC V/S SEO :
When you enter a keyword at a search engine like Google, you get two types of results - paid search ads or "sponsored listings" and natural or "organic" results. Paid search results works under PPC and organic search results work under SEO.
Getting your website to appear in a sponsored listing is accomplished by engaging in a PPC advertising campaign.
Getting your website to rank as high as possible in natural search results is accomplished through SEO.
No comments:
Post a Comment